More than ever, consumers are paying attention to the latest trends in the food industry, especially when it comes to foods with health benefits.

With a range of materials and structures to choose from, deciding on what films or substrates to use for your packaging can seem overwhelming. At Associated, we have a flexible packaging specialist in-house to help determine the best material for your packaging solution.

Bar wrappers are a popular packaging product in the snack and confectionery markets, with products like chocolate bars and protein bars. Not only do they offer an opportunity for 360-degree branding, but they can also keep your product intact with high barrier properties.

Next up for our staff spotlight series is Layan Al Masri! As our HR Specialist, Layan has played an instrumental role in equipping our team against the impact of the pandemic over the last year: 1) How long have you worked at Associated? In a couple of weeks, it'll be three years!

If there’s anything the pandemic has taught us, it’s that our health should never take a back seat. The focus on both mental and physical health and wellness has increased significantly in the last year, introducing many new industry trends that are here to stay: Filling Nutritional Gaps

The concept of redesigning your packaging may feel completely unnecessary. However, there are a few examples where a redesign can be extremely beneficial for your brand and, in turn, your sales:   Expand Your Brand 

There are so many changing trends and innovations in the confectionery industry, and we wanted to highlight some of the biggest ones right now: Customized Cravings

One of our latest capability updates at Associated is the ability to insert a vertical perforation on shrink sleeves! A perforation that runs from the top to the bottom of the film allows for many benefits, including: