Trends in Produce Packaging

Before the pandemic, fresh produce was the least protected product of the food industry. With an additional focus on hygiene throughout the past year, produce packaging has been front and centre when it comes to packaging updates and development.

Here are a few trends to expect for produce packaging this year:

Barrier Protection

Less of a trend and more of a necessity, barrier protection has been imperative for produce packaging even prior to the pandemic. Having appropriate barrier protection for your product allows for an extended shelf time and a decrease in food waste. See our blog post here for more information, or you can get in touch with our flexible packaging specialist here if you’re interested in finding out more.

Smaller Sizes

Like many other food categories, produce is seeing a growing demand for smaller portion sizes. With restrictions still in place in many areas of North America, households are only purchasing what they need for themselves, rather than large gatherings, vacations, etc. To decrease food waste and offer their customers (and retailers) more convenience, produce brands are leaning toward smaller flexible packaging solutions to package their produce.

Stand Up Pouches

A popular flexible packaging choice across many industries, stand up pouches are gaining popularity in the produce category. Moving from no packaging to packaging for produce can be a big change but stand up pouches give brands tons of space for clear windows, 360-degree branding, convenient features, and so much more to make the transition that much easier.

If you're interested in finding out what we can do for your produce packaging, reach out to one of our experts here or request a quote online.