What's New in the Cannabis Industry?

As the legalization movement for cannabis continues to expand across North America, we will see even more updates in the cannabis industry.

Here are some of the biggest changes, in progress and to come, for the 2021 cannabis market:

More Range in Products

As CBD and THC become more “mainstream,” their product catalogue expands. With fusion products like Molson Coors’ non-alcoholic CBD-infused sparkling waters, CBD and THC are becoming more accessible to a wider range of consumers. Many non-cannabrands embrace the health benefits of cannabis ingredients and incorporate them into their product lines, from food and beverage brands to beauty.

Bigger Markets

To the average consumer, CBD and THC are becoming more mainstream, with big brands like Nestle and Kraft Heinz branching out into the industry and creating fusion products. This opens the industry up to a wider array of customers. In fact, there has been a 140% increase of first-time cannabis consumers in the past year, and that is expected to grow as the industry diversifies.

The power of e-commerce has also played a role in reaching a wide range of consumers. With the pandemic pushing companies big and small online, cannabis brands have become easily accessible to any interested consumers.

Focus on Benefits

As the stigma around cannabis products continues to shrink and cannabis ingredients become more mainstream, brands can focus on the benefits of their ingredients. Researchers are focused on new uses for medical marijuana, and brands using cannabis ingredients are focused on highlighting the health benefits it can bring to their products.

These are just a few of the trends to expect in 2021! If you're interested in packaging for your cannabis product, reach out to our experts here or request a quote online.