A label on the bottle is the main means for consumers to distinguish one wine brand from another prior to tasting. The design and content of the label is what reaches out and motivates a transaction in the crowded marketplace away from the vineyard and winery tasting rooms.

As part of the worldwide Stay Extraordinary campaign for Diet Coke, some two million bottles with unique, colorful designs were created and produced by HP Indigo for Coca-Cola Israel’s Extraordinary Collection.

Think about what digital technology did to your TV, now imagine that same high definition technology being used to print your labels and flexible packaging. Like dolphins on the Nature Channel your digital labels will look undeniably awesome.

Can you create an authentic brand around a reality TV star? That's the very question New York based Beardwood&Co, brand and innovation firm, asked themselves when creating the branding strategy around the development of Tim Smith's Climax Moonshine.

When it comes to shrink sleeves printing, we're like Bubba Gump on shrimp - we'll shrink anything.

To survive in the competitive vitamin and supplement manufacturing market the visual identity of a product needs to be distinguishable. One of the easiest ways to stand out from your competitors is to attract the attention of busy shoppers with high quality vitamin, supplement and nutrition labels.

Craft distilling, like craft brewing before it, is in the midst of a boom - producing everything from whiskey, gin, vodka and rum.

Beer me! Digital label printing offers enormous potential for all brands. It’s not just technology designed for the brand giants. In fact, right now, innovation in digital print is offering a wealth of opportunity for the smaller, challenger brands.