Update: Role of Technology in Packaging

As the development of technology in packaging continues to grow, we wanted to add some updates to a post we published at the beginning of the year:

It's no surprise that the role of technology in packaging is becoming increasingly important with every year that passes. With the constant development of existing and new technologies, tools like artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) are becoming popular for brands to add value to the consumer experience, build connections and engagement, and better understand their customers.

Active Packaging

One of the most frequently used examples of active packaging is materials that offer barrier protection, which interacts with your product to protect it from light, oxygen, moisture, aromas, and anything else that can affect its shelf life. For more information on barrier properties, see our detailed post here.

Augmented Reality

One of the fastest-developing technologies, augmented reality is starting to show up in packaging across many industries. The goal with AR is not only to enhance the engagement of your product but to also provide tons of consumer data that can help deliver more measurable results and benefits to customers. Using this data to make a more personalized and engaging experience for each consumer allows brands to better target customers and build stronger brand loyalty.

Data Analytics

One of the most beneficial functions of integrating technology into your packaging is the opportunity of tracking and collecting consumer data. Although it's imperative to understand the relevant privacy laws before considering this feature for your packaging, it can offer brands a big opportunity to find out data that can help to meet consumer demands morre effectively in the future.

Interactive Packaging

We've spoken about interactive packaging (under the umbrella of “smart packaging”) in some of our other blog posts, as it’s a technology that has grown exponentially in the last few years and continues to trend. Check out our blog post here.

Interactive packaging adds value to the consumer purchase experience in every way, with opportunities to increase engagement, providing useful and relevant product information, and so much more. With the pandemic limiting in-store experiences for customers, many brands are leaning on smart packaging technology to build their connection with the customer during the unboxing experience.

Security & Authenticity

With consumers relying on e-commerrce more than ever, it's imperative to know that a product purchased online is authentic and has not been tampered with before arriving at your customer's door. QR codes and other software allows your customer to verify the product's authenticity, which is incredibly important for products like cannabis.

Traceability

Another technology trend accelerated by the pandemic, traceability is becoming a necessary integration for products in the food and beverage industry. Traceability software adds a layer of security to your packaging, allowing you to track the production process of your product from its source to when it arrives on a shelf or at a warehouse. This enables you to offer a properly protected product to your customer, which builds trust and brand loyalty, especially in a time where safety and hygiene are at the forefront of consumer minds.

We look forward to even more developments and innovation when it comes to technology in packaging! To find out more about what we can do for your packaging, contact one of our experts or request a quote online.