Snapshot: The Organic Food Movement

The "clean" food movement was spearheaded by organic products several years ago, and it continues to grow. More than 700 chemicals are prohibited in organic food items in the US, which pushes many consumers, particularly Millennials and their families, to opt for organic alternatives when possible. Associated with clean labeling and better-for-you ingredients, organic food products are seen as an excellent option for consumers who are working toward a “cleaner” lifestyle.

Produce remains the most significant organic category, representing over a third of all organic food sales, with packaged salads, berries, and apples coming in as the most popular items in the recent year. Dairy and eggs are the second-largest organic category, although dairy has been facing setbacks with the growing popularity of plant-based alternatives. The organic dairy industry has introduced milk beverages with new flavours, increased protein, and grass-fed products in response.

With consumers viewing organic chocolate as a healthier, cleaner chocolate alternative, organic chocolate has become a popular category in the industry. Find out more about current trends in the confectionery market in our recent post here.

To sum up, there are a lot of opportunities when it comes to organic products. With many organic brands looking to embody the clean lifestyle and regenerative movement, it’s important to consider packaging’s role in the product. Choosing more sustainable options or clean labeling may be necessary for an authentically organic product, so it’s imperative to know what your options are.

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