Pouches: What You Should Know

Whether stand up or flat bags, pouches have become a primary packaging choice for flexible packaging. Not only do they offer an opportunity for 360-degree branding with superior finishing options, but they can also keep your product intact with high barrier properties. So, when creating a pouch, where should you begin?

Here are a few questions to use as starting points when creating a new pouch:

What product is your pouch going to be holding?

It's important to know what product will be going into your pouch for many reasons:

• Dimensions: The pouch dimensions should be relative to the product inside, as you don’t want massively oversized packaging. Not only is wasteful packaging a big consumer frustration, but it’s also an unnecessary increase in cost for your company.
• Structure: Depending on what you’re packaging, you may be looking for a stand-up pouch or a flat bag, and many different gusset types. For example, grains are typically packaged in stand-up pouches. This makes the packaging more convenient for customer storage at home. If you’re unsure about what would be the best structure for your product, we have in-house experts who can provide consultation.
• Barrier Requirements: Whether you're packaging a food product or something sensitive to light, the barrier properties of the pouch material need to be adjusted to ensure your product is properly protected.

What add-ons are you looking for?

Pouches can offer a range of superior finishes and add-ons. Some of these include tear notches, rounded corners, hang holes, and many zipper options, all of which should be confirmed at the beginning of the design process.

How advanced is your design?

If you have an intricate design or your pouches will be used for products with many scents or variations, your project might be better suited to be printed digitally. At Associated, we can print both digitally and with flexographic printing; you can find out more here. 

These are just a few questions to consider starting off the process! For more information, reach out to our team of specialists or request a quote online here.