Current Trends in the Personal Care Industry

If there’s anything the pandemic has taught us, it’s that our health should never take a back seat. The focus on both mental and physical health and wellness has increased significantly in the last year, introducing many new industry trends that are here to stay:

Filling Nutritional Gaps

As consumers take a closer look at their diets, the idea of supplements to fill nutritional gaps is becoming more acceptable. Consumers are looking for information regarding supplements that can help them fill common gaps in their diet.

Immune-Boosting Products

Given the circumstances over the last year, immune-boosting products from supplements and vitamins to food and beverage options have risen in demand. Consumers are looking to better protect themselves against COVID and are focused on strengthening their immune systems to be able to do so. Sharing information about the immune-boosting properties of your product can be greatly helpful to potential customers.

Personal Health Metrics

Between Fitbits and fitness apps, more and more consumers record their health metrics to stay on track with their health goals. Some examples of these metrics may be water intake, calories burned from exercise, steps taken in a day, etc. 

Social Media Influence

Consumers are more invested in their diets, and social media has played a huge role in this. With the influx of health and wellness “influencers,” many consumers have been looking to social media for tips on how to create a balanced diet, accessible healthy recipes, exercise routines, mindfulness tips and much more.  

All of these trends contribute to a more health-focused outlook for the average consumer. This plays a part in your packaging as a brand. With AI and other interactive packaging tools, you can integrate these trends into your packaging and act as an additional resource for your current and potential customers.

Interested in finding out more? Reach out to our packaging experts here or request a quote online.