Current Label Design Trends

Now, more than ever, consumers are looking to feel connected to brands that they buy from. One of the best ways to build this connection with your customers is through your packaging design. Design can tell a story, share your company message, and help your product stand out on shelves and on the screen, which is imperative given the growth of e-commerce.

Here are some current label design trends to elevate your packaging:

Big & Bold

Bold design is always on-trend, especially in the beverage industry, and is a foolproof way to make a statement. You can achieve this packaging in many different ways:

• Big lettering and bold typography
• Bright colours and colour blocking
• Detailed patterns and illustrations

Flat Illustrations

Using illustrations in your label design is a great way to share a story and provide a unique feel to your product. Simple 2D artwork in a bold colour palette is a strong trend in the food and beverage industry.

No-Label-Look

Transparency is at the forefront of most consumer’s minds, especially after the pandemic. Consumers are looking for brands to be transparent about where they source their products from, the ingredients they use, and what they stand for. The “no-label-look” has grown increasingly popular in the food and beverage industry as a symbolic way to demonstrate the transparency of a brand. See-through labels are also very eye-catching and allow consumers to gain confidence in the visible product.

Texture

You can create textured labels using different materials or a range of finishes, such as soft-touch finishes and foil embossing. This effect creates a feeling of premiumization and luxury, so this packaging trend is very popular in the beauty industry and for high-end products.

Any of these trends can be used as a part of your storytelling journey. Again, customers want to connect with the brands they purchase, so use disruptive designs to showcase your brand identity and tell a story.

At Associated, we offer over 250 types of label stock and have more than 1700 die shapes to choose from, as well as a range of specialty finishes to ensure your label stands out. Whatever your vision, we can make it happen!

Reach out to our team of specialists here or request a quote online to find out more.