Trends in the Cannabis Industry

With the recent legalization in Canada and the industry's significant growth, the range of cannabis products continues to increase and diversify. Some cannabis trends have been accelerated with the growing needs of the pandemic:

Classic Design With a Twist

The well-known leaf may seem stereotypical on cannabis products. Still, it is commonly used across cannabis packaging to provide instant recognition and help buyers differentiate THC or CBD fusion products like CBD oils or THC-infused beverages. This presents a challenge for brands to create their own twist on this foundational theme, resulting in a modernized design, fluorescent colours, and many other design elements to elevate the leaf.

Health-Focused

Some brands are capitalizing on the need for CBD and THC fusion items like creams and oils by focusing on the medicinal properties of the products. Focusing on the health benefits, especially with the stress of this year, has boosted popularity for these products.

Security + Protection

With strict regulations around closures, security will always be a huge focus for cannabis packaging. Using features like child-resistant zippers, tamper-evident labels, and shrink film, brands can properly follow the packaging requirements. Further, traceability software can be beneficial for tracking and tracing all sourcing steps to packaging production.

Sustainable Initiatives

As there are strict regulations around extra packaging for cannabis products, brands may have to get creative when incorporating sustainable packaging initiatives. Some ways to do this is by reducing packaging materials, creating labels from post-consumer waste or stone paper, or using recyclable or compostable materials. Ask us about our sustainable packaging options!

Packaging for cannabis can be tricky, especially when trying to balance the regulatory requirements with your branding. At Associated, we have experts available to help you create the perfect packaging solution for your brand. Reach out to us via our online contact form or request a quote online here.