Current Trends in the Beauty Industry

With all of the restrictions and changes this year, industries have to adapt in more ways than one. Some trends pre-pandemic has been accelerated by these changes, where some have fizzled out. Here are some current trends that are prevalent in the beauty industry:

Adapted Routines

As consumers' daily routines have changed drastically throughout the year, the need or desire to wear makeup has changed with it. This has impacted industry buying habits and resulted in more consumers opting to purchase skincare like masks and treatments instead of makeup products.

Intelligent Packaging

In the last few years, interactive packaging like smart packaging and active packaging has taken over the packaging industry. The shift to e-commerce has made it even more critical for brands to build connections with their customers, and interactive packaging is a great tool to do this. Adding a QR code that allows consumers to access further information about the product, brand, or other related tips makes the experience of a product more valuable and memorable and increases engagement.

Virtual Consultations

Even when in stores, consumers are more hesitant to sample beauty products due to sanitation and hygiene concerns. This has accelerated the trend of a virtual “try-on” where consumers can upload a selfie to an application to see what certain makeup products (i.e. lipsticks, bronzer, eyeshadow, etc.) will look like on them. In addition to this, virtual consultations and live chats are becoming preferred to in-store conversations with sales associates, which brands are having to adapt to.

These are just a few of the beauty industry trends that have been accelerated by the current pandemic. In addition, there are the standard trends across all industries like traceability and security in packaging that are more important now than ever.

Whatever you’re looking for, we’re here to help! Our packaging experts can help you make any necessary changes to your packaging to ensure you’re well-equipped for the year ahead. Reach out to us via our online contact form or request a quote online here!