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Design: Upscaling Your Target Market

Mar. 14, 2016

VRS WPI Vilnius used color contrasts and windows when creating the flexible packaging for the re-design of NORVELITA. A vividly realistic cut out recreates the tail of the salmon- real hero of this flexible packaging. The black stock provides a perfect backdrop against the sharpness of the salmon meat, giving a standout effect that can be noticed from afar. The silver and orange colors - typical of the salmon- are used as font colors tying the whole design together. The refreshed flexible packaging targets the upmarket segment in a clever and differentiated way.

Associated Labels and Packaging has the expertise and experience to help you every step of the way. Contact sales@associated-labels.com for any further questions.

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